Business Plan & Map

The 2027- 2032  St Albans City Centre BID business plan was developed to ensure that it:

• is balanced to cover all business sectors
• builds on the success to date
• clearly defines the role of the BID
• seeks to create and take advantage of new opportunities
• has focused activity but remains relevant for next five years
• has deliverable and achievable objectives.

The plan takes into account of the changes which have occurred over the first term of the BID and clearly lays out a business-led programme of investment to tackle issues identified by businesses with the aim of creating a positive and more profitable trading environment to potentially benefit all business sectors.

Three main areas of focus:

• Celebrated
• Supported
• Welcoming

Strategic Objectives & Activities

• Delivery of Destination management strategy
• International, National and Regional marketing of the city across a wide range of media including print, digital, TV & Radio to attract a diverse demographic
• Growth in footfall and dwell time with monitored statistics
• Sponsorship & delivery of key Events and Festivals
• Delivery of Christmas Lights and Festive programme of events
• Floral Displays, planting and maintenance, Street Decorations such as bunting and flags
• Uniform Street Furniture with additional seating
• Welcome Signage
• Gum and Graffiti Removal
• Provide St Albans Business Against Crime Partnership including the security radio scheme Representing businesses in meetings with police and local council
• Over £2million of investment in our city with a dedicated delivery team
• Introducing economies of scale contract for relevant services
• Working in partnership with all relevant stakeholders of the city

Business Plan

View current 2022 – 2027 Business Plan here 

BID Map

View map of BID Area here