St Albans BID was launched after a successful vote in the spring of 2017. In 2022, BID secured sufficient votes to secure its second 5-year term.

Through a business-led programme our vision is to support a commercial, vibrant, thriving, sustainable and resilient St Albans city centre.

St Albans BID invest in projects and initiatives that deliver value to the BID area for those who live, work and visit St Albans city centre. St Albans BID will nurture an inclusive, vibrant city centre neighbourhood, support businesses and promote St Albans.

St Albans BID

Business Improvement Districts (BIDs) are private sector initiatives to improve the environment of a business district. Services financed by a BID are intended to enhance existing city services, not replace public works or economic development departments of local authorities. BIDs are based on the premise that making attractive commercial districts will create an environment conducive to thriving businesses.

The St Albans BID proposal was developed in 2016 going to its first ballot in October 2016, the St Albans BID was incorporated in February 2017, and formally started operations on the 1st April 2017. The BID was initiated with a view of creating a sustainable mechanism for representing business interests, in order to deliver support and services that are targeted to those areas where businesses want to see services to the area over and above anything provided by the other local authorities operating in the BID area including St Albans City and District Council, Hertfordshire County Council and the Police.

For further details about St Albans BID and BIDs in general visit out FAQs page.

Four main areas of focus:

  • Destination Management
  • Street Scene & Experience
  • Safety & Security
  • Business & Community

Find out more about each area of focus here

Business Plan

View the 2022-2027 Business Plan here

View the BID area map here

Our Board

The BID is led by a volunteer Board of Directors who are experienced local business and community leaders. Find out more about our Board here.

The Team

Day to day, the BID team comprises of our CEO Alison Berneye, BID Manager Vivien Cannon, Communications, Marketing & Destinations Manager Gurpreet Braich and Operations Executive Carol-Ann.

Our office hours are Mon-Fri 9am – 5pm, please feel free to get in touch with anything BID related on 01727 251 310 or

Meet Gurpreet Gurpreet Braich
Gurpreet BraichCommunications, Marketing & Destination Manager
Alison Berneye

Alison Berneye CEO

Alison started her career in Hotel Management, initially working at St. Michaels Manor during her college days. She swiftly moved in to Shopping Centre Management attending the same meetings as Phil Corrigan some 25 years ago! Latterly she ran her own Events Management Company with Shopping Centres, Farm Parks and Garden Centres as clients. Due to the success of her business, she retired in January 2020 after 22 years. Alison then took on voluntary roles as a Trustee for St Albans Citizens Advice and as a Mentor for the Princes Trust, supporting young people wanting to start their own business. Having Chaired the St Albans Visitor Partnership for 4 years Alison was invited to become the Independent Chair of the BID Board and subsequently the Chief Executive Officer. Alison lives in the City Centre and has two adult daughters who also live in St Albans.

Vivien Cannon

Vivien Cannon BID Manager

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Vivien first started out with a small business as an architectural glass craftsperson delivering private commissions using her small shop as a base and teaching adult evening classes. Entering local government, she led a team delivering community development, participation, and engagement in local regeneration areas. Her first link with St Albans was working with Victim Support managing a team of volunteers providing neutral support to witnesses when giving evidence in the Magistrates and Crown Courts. She returned to local government and multi-agency working, headed up community-based and town centre management services and projects that enhanced the offer of a town in Bedfordshire.

Gurpreet Braich

Gurpreet Braich Communications, Marketing & Destination Manager

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Gurpreet has a degree in Marketing from the University of Hertfordshire and has worked in Marketing for over two decades across a variety of sectors. A specialist in consumer communications and audience development, Gurpreet honed her skills working in touring theatre, TV and film, events and exhibitions as well as previously managing Marketing and Communications for Watford BID.