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St Albans BID Ltd (t/a St Albans City Centre BID) is a not-for-profit organisation working to deliver targeted projects and initiatives that enhance the trading environment, improve the overall City Centre experience and support the prosperity of the local business community.

We regularly work with local authorities and a wide range of local partners to deliver services that go beyond statutory provision. This collaborative approach enables the BID to deliver projects, represent businesses and respond to local priorities.

St Albans BID Ltd is one of over 340 Business Improvement Districts across the UK. Together, BIDs play an increasingly important role in supporting high streets, strengthening local economies and creating places where businesses can thrive.

For further details about St Albans BID and BIDs in general visit out FAQs page.

Four main areas of focus:

  • Destination Management
  • Street Scene & Experience
  • Safety & Security
  • Business & Community

Find out more about each area of focus here

Business Plan

View the 2022-2027 Business Plan here

View the BID area map here

Our Board

The BID is led by a volunteer Board of Directors who are experienced local business and community leaders. Find out more about our Board here.

The Team

Day to day, the BID team comprises of our CEO Alison Berneye, BID Manager Vivien Cannon,Claire Furnell-Williams, Business Engagement Lead and Communications and Communications and Marketing Manager Alice Wiggins.

Our office hours are Mon-Fri 9am – 5pm, please feel free to get in touch with anything BID related on 01727 251 310 or info@stalbansbid.com.

Meet Alice Alice Wiggins
Alice WigginsCommunications and Marketing Manager
Alison Berneye

Alison Berneye CEO

Alison started her career in Hotel Management, initially working at St. Michaels Manor during her college days. She swiftly moved in to Shopping Centre Management. Latterly she ran her own Events Management Company with Shopping Centres, Farm Parks and Garden Centres as clients. Due to the success of her business, she retired in January 2020 after 22 years. Alison then took on voluntary roles as a Trustee for St Albans Citizens Advice and as a Mentor for the Princes Trust, supporting young people wanting to start their own business. Having Chaired the St Albans Visitor Partnership for 4 years Alison was invited to become the Independent Chair of the BID Board and subsequently the Chief Executive Officer. Alison lives in the City Centre and has two adult daughters who also live in St Albans.
Vivien Cannon

Vivien Cannon BID Manager

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Vivien first started out with a small business as an architectural glass craftsperson delivering private commissions using her small shop as a base and teaching adult evening classes. Entering local government, she led a team delivering community development, participation, and engagement in local regeneration areas. Her first link with St Albans was working with Victim Support managing a team of volunteers providing neutral support to witnesses when giving evidence in the Magistrates and Crown Courts. She returned to local government and multi-agency working, headed up community-based and town centre management services and projects that enhanced the offer of a town in Bedfordshire.
Claire Furnell-Williams

Claire Furnell-Williams Business Engagement Lead 

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Claire joins the BID with more than two decades of communication experience under her belt. She started her career in theatre, studying drama and moving into TV. Here, she worked predominantly in motorsport broadcasting, travelling the world asking those awkward questions! In recent years, she has run business networks in Dacorum, specialising in bringing together businesses to collaborate for the benefit of all. When she is not at work, Claire enjoys competing in vintage motorsport at venues across the country, organising a regular charity pub quiz, serving as the chair of trustees for a local charity, theatre and spending time with her family. Claire lives in nearby Hemel Hempstead with her family and is looking forward to the challenge of engaging all BID businesses, with a focus on networking, collaboration and inclusion.
Alice Wiggins

Alice Wiggins Communications and Marketing Manager

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Alice joins St Albans BID with over a decade of experience across professional services and membership organisations, including the British Standards Institution (BSI). She is a dynamic, results-driven marketer specialising in integrated, multi-channel campaigns that drive engagement and delivering measurable results.

Combining creative storytelling with data-led insight, Alice delivers promotional campaigns that resonate with audiences and reflect brand purpose. A natural relationship builder, she is passionate about working with the local business community and is excited to promote St Albans—having grown up visiting the city over the years.

Alice holds a Chartered Institute of Marketing (CIM) Professional Certificate and digital marketing qualifications.