ALBAN - Appearance Leisure Business Awareness Network

Since 2016, over £2 million has been invested into St Albans by the BID. Here’s how we’ve made a difference:

APPEARANCE

Streetscene

We will continue to work with St Albans City Council to monitor the streetscene and respond to your concerns or comments.

Waste Management

St Albans BID has joined forces with local waste company KP Waste in a new partnership that aims to improve recycling rates and boost the local economy, saving businesses in St Albans money on their commercial waste costs.

Kevin Hill from KP Waste said:

“We are the leading independent waste and recycling collection company in Hertfordshire. After many years working in St Albans and with all our recycling sites less than 3 miles outside of St Albans we are delighted to partner with St Albans businesses in this way. No waste collected under this contract will be going to landfill and we look forward to improving the businesses’ recycling streams too, to pass savings back to the businesses.

This kind of contract offers the best value for the businesses and we know we can deliver the service and quality that they expect.”

If you are interested in finding out more and getting a quote for your waste management, please get in touch with info@StAlbansBID.com.

St Albans Business Crime Partnership

Free to BID Members, St Albans BCP supports a radio network with direct access to the police and CCTV control. We meet quarterly with the CCTV monitoring group to understand crime trends and alert our members to known criminal activity in the area. 45 BID Members are also BCP Members, with the subscription fees of members in Harpenden and London Colney further supporting the service. This delivers a wide coverage of businesses connected to each other and to the police by radio.

We are looking to increase our coordination with the police through the ALERT crime app allowing for data-sharing of suspects and crimes to keep businesses informed and safe. If you are interested in our work in this area, please get in touch with Vanessa, our Business Liaison Manager here.

Security

In addition to the Business Crime Partnership, the CCTV and the radio network the BID work closely with the police and security providers. This is because we want to deliver a safe and secure environment for everyone to enjoy with unobtrusive but ever present security features. Some of our security measures are obvious and others are designed not to be. We are always on the lookout to help people so don’t be surprised if our people come and say hello!

Taxi Marshalls

St Albans BID is proud to part fund the Taxi Marshalls Scheme which has been operating since 2005.

The scheme provides SIA-credited security officers between 9pm and 3am on Friday and Saturday evenings and at other times as required. This further bolsters our security footprint.

The overarching objectives for this scheme are to; reduce alcohol related crimes, increase peoples’ feelings of safety, positively promote the night time economy and the safety of drivers.

LEISURE

We curate a range of events to drive footfall and highlight the expertise and cultural capital hidden in plain sight in the City Centre. For more information on these and other events in the city centre, visit enjoystalbans.com, the tourism website delivered by St Albans BID in partnership with St Albans Visitor Partnership.

Some of the popular events which we host annually are:

  • Time Turner
  • George Street Gin & Jazz
  • Vintage Motor Show
  • Style St Albans
  • Nutcracker Trail
  • Santa’s Post Box
  • Festive Friends Trail

We organise pop-up markets to showcase a variety of traders and their products, these include:

 

  •  Young Entrepreneurs
  • Street Food
  • Caravanserai
  • Eco
  • Inside Out

Many of the events are sponsored, these include:

  • Food & Drink Festival
  • Sustfest
  • Alban Street Festival
  • Christmas Cracker
  • Local Business events
  • Cathedral firework display

BUSINESS

Our mission is to ensure St Albans continues to thrive as a premium place to do business, for residents to live and for visitors to enjoy as a destination. We continue to support and unite our local business community, from negotiating collective preferential terms for professional services that make bottom line savings for levy payers to launching a shop local gift card to drive local spend.

We make a measurable difference, increasing visitor footfall and working tirelessly to support our business community during the most unprecedented of times. Post pandemic, St Albans has emerged a thriving city with big brand names and new independents choosing it as a destination to open and footfall that is above the national average.

To find out more about the support St Albans BID offers local businesses, see our Business Support page or click here 
Please get in touch to be added to our mailing list or to discuss any thoughts, comments or concerns you may have.

AWARENESS

Awareness is crucial in bringing business to St Albans, whether from the resident or visitor economy. With digitalisation, the tools required to increase awareness are constantly changing and St Albans BID has put in place a number of systems to ensure the right audiences see the right content to drive awareness.

St Albans BID working with the St Albans Visitor Partnership, St Albans Chamber of Commerce and other local bodies created a relevant, cohesive offering on the website enjoystalbans.com. Curated by people who live in and love our city, with details of the businesses, attractions and events that make St Albans such a special place. Explore the new look Enjoy St Albans visitor website, here.

The website is constantly being updated with the latest events, business information and insider views to keep it relevant and desirable to our audiences. The site includes a planner to help with any kind of visit. It’s the best of St Albans at your fingertips and the main promoter of the retail and hospitality offering in St Albans. Get in touch if you think your business should be featured on the site.

St Albans BID were instrumental in transforming the independent retail and hospitality offering into an online presence and supporting it with a marketing campaign in print, radio and social media #shopstalbans.

The St Albans Gift Card launched in November 2018 has helped lock in money for local businesses. Both nationals and independents can be involved and there are currently over 70 businesses registered to accept it.

Sponsorship through advertising at festivals or events and in the St Albans Visitor Guide and Christmas Gift Guide. #EnjoyStAlbans and #ShopStAlbans online and in print.

Managing Enjoy St Albans branding and social media, increasing social media presence and followers. Since August 2020, Facebook followers for ShopStAlbans have increased by 28% and Instagram followers for ShopStAbans have increased by 83%

Repurposing the website and facilitating businesses to trade online, providing them with an online presence and increasing awareness through the Shop Local campaign as a Covid-19 response when businesses would otherwise have been closed. Reinvigorating Shop St Albans to enforce the importance of loving locals.

We are working with Place Dashboard to collate visitor behaviour analysis for our businesses. To see the latest footfall reports, click here

NETWORK

St Albans Gift Card

We were delighted to announce the launch of a St Albans Gift Card on 12th November 2018. The launch of the specific BID-area card helps to lock in money for local businesses. Our programme uses the existing Mastercard network making it very straightforward to set up and easy to run. It also means that both nationals and independents can be involved. The card can be spent anywhere so it’s not just for objects: it could be used for coffees or cocktails, dinner or dinner jackets, solicitors or slippers… whatever you sell, you should be able to accept the card: and the more people that accept the card, the more popular the card will be, locking more and more income into bricks and mortar stores in our City.

The Gift Card makes a great present for teenagers, work colleagues, friends and loved ones. Also, as a fantastic wedding gift or corporate reward and it’s simply perfect for anyone who is hard to buy for.

For more information please visit the website.

If you’d like to register to accept or sell the card, please click here.

Speaking and Promoting

St Albans BID has presented to numerous organisations including St Albans Civic SocietySt Albans Chamber of CommerceSt Albans Council Scrutiny Committees and Westminster Briefing.

If you would like us to present to your members about our work in place management, tourism, business liason, waste management and more, please get in touch.