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The St Albans Gift Card is a Mastercard-based gift card managed and delivered by St Albans City Centre BID.
The objective of the Gift Card is to keep spending local for longer, empowering gift card recipients to treat themselves to the best retail, hospitality and experiences on offer in our area.
All sectors of business within the BID area are eligible to join the FREE gift card scheme. When you join the Gift Card scheme your business will be added to the list of Where to spend. Businesses which are part of the scheme also benefit from the BID’s Gift Card promotional activity throughout the year.
If you would like to sign up your business to accept the card email info@stalbansgiftcard.co.uk
Where to purchase
The St Albans Gift Card can be purchased online via our dedicated website www.stalbansgiftcard.co.uk.
The Gift Card makes a great employee reward or client gift too. Employers can also take advantage of the UK trivial benefits scheme by purchasing Gift Cards. The scheme enables organisations to give staff a tax-free non cash reward of up to £50. Find out more here.
How the card works
The card works in the same way as department store/shopping centre gift cards but for St Albans.
There are no additional costs to accept the Gift Card, it is charged at the same rate as a normal Mastercard/Debit card transaction.
As payment is a Mastercard transaction, you will receive the funds from your acquirer for the transaction as per you Merchant Acquirer Agreement.
You do not need to install any software of hardware to accept to Gift Card. A member of the BID will visit your business to set you up.
What’s in it for you to participate in the St Albans Gift Card programme?
NEW REVENUE. The first thing a customer will do when they receive their St Albans Gift Card is look and see where they can spend their money. Register now to make sure you’re not turning away sales.
NEW CUSTOMERS. When customers spend their St Albans Gift Card, many take the chance to visit a business for the first time and go on to become regular customers.
NO COSTS TO REGISTER. The St Albans Gift Card is a prepaid Mastercard. There are no costs to register to accept the St Albans Gift Card.
EASY TO ACCEPT. Working through the Mastercard network, the St Albans Gift Card is processed via your existing payment terminals so you don’t need any other equipment. You receive the funds in the same way as any other Mastercard transaction; directly into your bank account.
LOCAL IMPACT. The St Albans Gift Card can be accepted by all types of local businesses, across a range of sectors and can only be redeemed in St Albans by participating merchants. The cards cannot be redeemed anywhere else!
PROVEN. The St Albans Gift Card is part of the award winning Town & City Gift Card concept from Miconex, supporting 200 towns and cities globally, 20,000 businesses, and with over £45 million in local spend delivered.
User Guide & Support
Download St Albans Gift Card user guide for businesses here.
PLEASE NOTE: If you install a new card terminal, this will require relinking. Contact us on the details below to relink your business.
Gift Card support: 01727 251 310 info@stalbansbid.com