BID Renewal - Our Second Term

Thank you for voting

A huge thank you to all the businesses who voted in the ballot. The results were announced on Friday 4th February and almost 70% of voting levy payers voted in favour of the BID’s ongoing work.

Our second term began in April, and there are plans in place to make sure we hit the ground running with initiatives that make our city centre cleaner, safer, more welcoming, more vibrant, and more resilient. We have some exciting news about upcoming plans to put St Albans on the map as a top visitor destination.

By working together, we can achieve great things and without the BID this level of investment simply wouldn’t exist. So, we would like to thank you for your support and look forward to a fruitful five years ahead.

STRATEGIC OBJECTIVES AND ACTIVITIES

  • Delivery of Destination management strategy
  • International, National and Regional marketing of the city across a wide range of media including print, digital, TV & Radio to attract a diverse demographic.
  • Growth in footfall and dwell time with monitored statistics.
  • Sponsorship & delivery of key Events and Festivals.
  • Delivery of Christmas Lights and Festive programme of events.
  • Floral Displays, planting and maintenance, Street Decorations such as bunting and flags.
  • Uniform Street Furniture with additional seating.
  • Welcome Signage.
  • Gum and Graffiti Removal.
  • Provide St Albans Business Against Crime Partnership including the security radio scheme Representing businesses in meetings with police and local council.
  • Over £2million of investment in our city with a dedicated delivery team.
  • Introducing economies of scale contract for relevant services.
  • Working in partnership with all relevant stakeholders of the city.