BIDs across the country have demonstrated that investment in events and culture convert into spend, dwell time and improved brand recognition.

St Albans BID has developed a reputation for quality and captivating events that deliver real spend in the local area.

For 2023/24 we will curate and support a range of events to drive footfall and highlight the expertise and cultural capital hidden in plain sight in the City Centre. For more information on these and other events in the city centre, visit Enjoy St Albans, the tourism website delivered by St Albans BID in partnership with St Albans Visitor Partnership.