BIDs across the country have demonstrated that investment in events and culture convert into spend, dwell time and improved brand recognition.
St Albans BID has developed a reputation for quality, quirky and captivating events that deliver real spend in the local area.
For 2020/2021 we will curate a range of events to drive footfall and highlight the expertise and cultural capital hidden in plain sight in the City Centre. For more information on these and other events in the city centre, visit Enjoy St Albans, the tourism website delivered by St Albans BID in partnership with St Albans Visitor Partnership.
Joy comes to George Street as the hugely popular Gin & Jazz Festival returns. It’s a fantastic showcase for George St retailers and hospitality venues where the historic street is abuzz with live Swing Jazz music, fabulous food, gin bars and of course- fantastic independent shopping!
The spectacular Christmas Cracker event, when the Christmas lights are officially switched on, is the perfect time to kickstart your Christmas shopping and enjoy fun for all the family at the Christmas Street Festival with family entertainment, rides and festive market stalls.
Wonder at the vibrant and beautiful artworks created by local St Albans artists at this outside pop-up public art exhibition. The community arts initiative with Collective Gallery aims to enhance the city centre and make art inclusive for all, giving people joy in the most unexpected of places.
St Albans’ vintage and history festival returned in 2019 on the the second weekend of Heritage Open Days. We celebrated local heros with the theme of People Power and enjoyed golf, retro dancing, photography and science workshops: a variety of activities for the public to enjoy.
If you live or work in St Albans you’ll have no excuse for not knowing – as shops, offices and other businesses take their turn to reveal the date in their decorated windows.
Friday 19 October saw St Albans Museum + Gallery come alive with fashionistas, prosecco and catwalk swagger as #StyleStAlbans celebrated its debut event in the Assembly Rooms. 300 audience members watched 20 models showcase the styling of 10 St Albans retailers with hair and makeup by local salons too.
On Sunday 16 September, the second weekend of Heritage Open Days, St Albans turned back in time. Each street was themed to a different era with a variety of activities for the public to enjoy.
On Friday 18 May you can Taste the High Life in St Albans’ Christopher Place with an evening of cocktails, shopping, summer fashions and live music from the Swanvesta Social Club.
