BIDs across the country have demonstrated that investment in events and culture convert into spend, dwell time and improved brand recognition.
St Albans BID has developed a reputation for quality and captivating events that deliver real spend in the local area.
For 2023/24 we will curate and support a range of events to drive footfall and highlight the expertise and cultural capital hidden in plain sight in the City Centre. For more information on these and other events in the city centre, visit Enjoy St Albans, the tourism website delivered by St Albans BID in partnership with St Albans Visitor Partnership.
Joy comes to George Street each October as the hugely popular Gin & Jazz Festival . It’s a fantastic showcase for George St retailers and hospitality venues where the historic street is abuzz with live Swing Jazz music, fabulous food, gin bars and of course- fantastic independent shopping!
With over 100 businesses which are dog friendly all year round – there’s lots to do in the city centre with your pups. St Albans BID marked Dog Day to showcase the dog-friendly status of the city by creating a directory of businesses and working with the market to host dog-themed traders. Creating a day out for dogs and their humans.
We regularly programme exciting and engaging street performances in the City Centre. These fun and eye-catching performances will encourage people to interact, take photos and spend more time in the area.
