BIDs across the country have demonstrated that investment in events and culture convert into spend, dwell time and improved brand recognition.
St Albans BID has developed a reputation for quality and captivating events that deliver real spend in the local area.
For 2023/24 we will curate a range of events to drive footfall and highlight the expertise and cultural capital hidden in plain sight in the City Centre. For more information on these and other events in the city centre, visit Enjoy St Albans, the tourism website delivered by St Albans BID in partnership with St Albans Visitor Partnership.
Have a watch of highlights of one of our top Events, Gin and Jazz on George Street!
Joy comes to George Street each October as the hugely popular Gin & Jazz Festival . It’s a fantastic showcase for George St retailers and hospitality venues where the historic street is abuzz with live Swing Jazz music, fabulous food, gin bars and of course- fantastic independent shopping!
St Albans’ vintage and history festival took place on the the second weekend of Heritage Open Days in 2018/19. We celebrated local heroes and enjoyed golf, retro dancing, photography and science workshops: a variety of activities for the public to enjoy.
If you live or work in St Albans you’ll have no excuse for not knowing – as shops, offices and other businesses take their turn to reveal the date in their decorated windows.
October 2018 saw St Albans Museum + Gallery come alive with fashionistas, prosecco and catwalk swagger as #StyleStAlbans celebrated its debut event in the Assembly Rooms. 300 audience members watched 20 models showcase the styling of 10 St Albans retailers with hair and makeup by local salons too.
In May 2018 we Tasted the High Life in St Albans’ Christopher Place with an evening of cocktails, shopping, summer fashions and live music from the Swanvesta Social Club.
