Take part in Fashion & Beauty Week

Monday 27th April to Sunday 3rd May 2026

Our annual Fashion & Beauty Week campaign aims to create awareness of and drive engagement with the wide range of fashion and beauty offerings in the city centre.

We invite relevant businesses in the BID Area to participate in our campaign by creating immersive and interactive experiences at your premises or offering exclusive promotions for customers during the week.

You can run your promotional activity (or activities) throughout the week or on specific day/s only, during the day or open for late-night hours, partner up with another business or simply promote an existing promotion – it is up to you.

Here are some ideas:

• Host a styling masterclass
• Offer treatment taster sessions
• Host a guest speaker
• Offer a free gift with purchases
• A raffle prize draw

In 2025, 28 businesses engaged with the Fashion & Beauty Week campaign and 26 businesses delivered 37 activations across the city centre.

Businesses that hosted an interactive activation such as an event or something customers could get involved in saw the most benefit than those offering discounts.

Take a look at the activations businesses hosted last year here.

View last year’s leaflet here.

Read a summary of last year’s campaign here.

Promotional deadlines for the 2026 campaign

The BID will be delivering a publicity campaign to promote the week via a dedicated page on the Enjoy St Albans website, the @shopstalbans social media page, PR and advertising across the area and neighbouring communities.

24th March – Deadline for your business to be included in leaflet

27th March – Deadline for your business to be included on social media & PR

3rd April – Deadline for your business to be included on the website & BID newsletter

How to get in involved

If you are interested in participating, please let us know by emailing alice.wiggins@stalbansbid.com with details of your activity including date/s, times and relevant images. Please see promotional deadlines above.

If you have any questions or if you would like to discuss your ideas, please do not hesitate to get in touch.