4 Mar 2024
Mon 29th April to Sun 5th May 2024
Be part of St Albans BID’s Fashion & Beauty Week campaign.
Clothing, cosmetics, skincare, jewellers, salons, spas, hairdressers, barbers and more… St Albans is a hub for style, beauty and grooming.
Our campaign aims to create awareness of the wide range of fashion and beauty offerings in the area through social media, PR and advertising across the area and neighbouring communities.
Primary account – @ShopStAlbans – 6,000+ followers on Instagram
Supported by official tourism account – @EnjoyStAlbans – 10,000+ followers on Instagram
www.enjoystalbans.com/fashion-beauty-week/ – 19,000+ website visitors a month
Interviews with local radio station Mix 92.6FM will also be available (depending on availability).
How to get involved:
For the Fashion & Beauty Week, we invite businesses to create a unique promotional activity or brand experience at your premises (or promote an existing offer), offering customers tangible and memorable opportunities for customers.
You can run your promotional activity (or activities) throughout the week or on specific day/s only, during the day or open for late-night hours or simply promote an existing promotion – it is up to you.
“98% of consumers feel more inclined to purchase after attending an activation“, according to a study conducted by Freeman. Have a read of this useful article – The Transformative Power of Experiential Marketing in the UK.
You can run your promotional activity (or activities) throughout the week or on specific day/s only, during the day or open for late-night hours or simply promote an existing promotion – it is up to you.
There is no cost to participate in the BID’s marketing campaign.
Here are some ideas:
Host a styling masterclass
Launch your summer products
Offer treatment taster sessions
A mini fashion show
Wine & nibbles night
Handicraft or painting event
Host a guest speaker
Offer a free gift with purchases
A raffle prize draw
Let us know your plans:
If you are interested in participating, please let us know by emailing gurpreet.braich@stalbansbid.com with details of your activity, including date/s and times.
Please note we are working to set print and PR deadlines and won’t be able to guarantee inclusion in certain promotions if received after 5th April 2024.
For participating businesses:
If you have already notified us of your participation. Take a read of our Toolkit for Businesses for next steps and ideas.
Any questions or if you would like to discuss your ideas, please do not hesitate to get in touch.