St Albans BID makes a measurable difference. We’ve saved levy payers money, increased visitor footfall and worked tirelessly to support our business community during the most unprecedented of times. Post pandemic, St Albans has emerged a thriving city with big brand names and new independents choosing it as a destination to open and footfall that is above the national average.


SKY Christmas 2021 TV Ad 2021

  • Sky TV Ads with circa £1 million views to drive footfall
  • 105 pieces of coverage since April 2021 promoting St Albans as a must-visit destination post lockdown
  • Created @shopstalbans with average monthly reach of 23,000
  • Launched St Albans gift card driving over £60,000 worth of local sales
  • Enhanced security and funded ShopSafe radio scheme providing support for 60+ businesses
  • Significant savings for levy payers through preferential contract rates
  • 100,000s of marketing material promoting St Albans, printed and distributed
  • Attracting new audiences with diverse events including pop-up markets, street events and art exhibitions helping to contribute to 5 million visitors between Jan-Oct 2021
  • Deep Cleaning 35,000 metres of streets
  • Seasonal lights and entertainment, street decorations including flowers, bunting and banners
  • Rapid response Covid business support programme established
  • Christmas 2021 TV Ad
  • Produced 60,000 free Visitor Guides and 10,000 premium Christmas Gift Guides 2021

“When the BID first came in, no one knew what it was or how it was going to benefit St Albans. But 5 years on, it has delivered so much for our city centre and having seen its successes, St Albans would be a different place without it.”

Helen Searle, Ceremonia/Waterers.