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Collective investment… City-wide benefits

The BID can fund activity and deliver benefits that individual businesses could not achieve alone.

  • 24/7 access on www.enjoystalbans.com:
    showcasing the city, its assets, events, visitor itineraries, accommodation options, and business information
  • 24/7 access on social media platforms:
    using @shopstalbans @enjoystalbans promoting St Albans and amplifying businesses’ own marketing messages
  • Free publications distributed annually in and around St Albans:
    Official Visitor Guide – 40,000 copies; Food & Drink Map – 5000 copies; Independent Shopping & Services Guide; Pub Map – 4000 copies
  • Local, national and international PR:
    secured through advertorials and adverts which promote St Albans as a destination -129 PR articles generated (2025-26) in national press
  • 24/7 seasonal street dressing and enhancements:
    bunting, festoon lighting, flower planters and troughs, banners and murals
  • Seasonal activities:
    Christmas and Valentine’s illuminations, Easter, Halloween and Christmas trails plus themed trails throughout the year featuring 157 host businesses
  • Segmented campaigns:
    Fashion and Beauty, Homes and Interiors, Hospitality
  • Access to visitor insights:
    Economic Impact of Tourism reports; monthly debit card spend data, and weekly footfall reports
  • Safety initiatives:
    DNA property marking kits for computers and mobiles; ShopSafe radios and the crime intelligence Alert scheme sharing information between businesses and the police; Coffee with a Copper meetings and staff safety training
  • Social calendar events bringing people to the city:
    Gin and Jazz, Alban Day, Pop-up Beach and Crazy Golf, plus sponsoring the delivery of other events
  • Liaison with local authorities to monitor baseline services:
    including reporting issues to highways, lack of rubbish collection, advocacy on issues affecting businesses’ problems and collaborative working
  • B2B:
    BID Benefits, networking through BID Socials, BID e-newsletter information and sharing of opportunities, preferential prices for waste collection, and events for staff such as Music in the Park, training, access to gazebos to enable delivery of events and Art Market
  • B2C:
    St Albans Gift Card, keeping spend local
  • Benefit from community led enhancements:
    projects including Blue Plaque and Blue Window Sticker trails with publications which move visitors across the city
  • Encouraging inclusivity:
    working with ShopMobility and Ask For Clive

See what the BID proposes to deliver from 2027-2032

See Business Plan

*£1.37 per day is based on an example annual levy of £500. Individual BID levy payments vary according to rateable value and the levy rules set out in the Business Plan.