A new Events and Communications Manager has been appointed to join the team at St Albans BID.

Sarah Fenton brings with her vast experience in audience development across a range of media channels including national and regional press, magazines, broadcast, online, mobile, fixed line and events (B2B and B2C) working for some of the biggest media brands in the UK. These include The Independent, The Sun, the Daily Mirror, Channel 5 and the BBC. As an experienced communications professional, Sarah has delivered countless high-profile projects, campaigns and promotions with a focus on leveraging brand values, interactive solutions and above all generating good publicity and great results.

Sarah, who lives in Walkern with her family, will continue her previous work understanding audience behaviour and raising the profile of great brands. She will also deliver the events programme for St Albans BID which is growing from strength to strength, improving footfall and audience perception about St Albans.

She said: “I look forward to getting to know the businesses in St Albans. Helping to build on the good work of the BID team in such a fantastic city is so exciting!”

BID Manager Helen Burridge said: “We received a great number of applications for this key role and are delighted to be able to bring a candidate with Sarah’s experience into the team.

“We all agreed that Sarah was the strongest candidate by far and will deliver great results for our BID Businesses. We’re also pleased to be able to offer this role on a flexible basis, demonstrating that excellent employees can produce high-quality results with understanding and flexible employers. We’re thrilled that Sarah is joining BID.”