To promote the city’s dog-friendly status, St Albans City Centre BID will once again be delivering an awareness campaign this August/September to encourage dog owners and their four-legged friends to explore, mingle and enjoy all that is on offer in the city centre.

Our campaign will aim to create awareness of the wide range of dog-friendly businesses in the BID area to encourage footfall and business visits. We’ll be delivering social media activity, PR and advertising across St Albans and neighbouring communities.

Last year our campaign received coverage on BBC Three Counties, Mix 92.6FM, St Albans Times and Herts Advertiser.

Figures show that UK business owners who became “dog-friendly” for the first time in 2022 reported growth of 20–50% as a result. 

(Pet Business World News)

St Albans Dog Day

On Sunday 8th September, the BID will be arranging several dog-friendly activities in the city centre for the second annual St Albans Dog Day.

Get involved:

We invite BID member businesses to join us in celebrating dog day and encourage you to create an activity or promotion at your premises on that day. The BID will promote this as part of our “Dog-friendly St Albans” marketing campaign.

Here’s some ideas:

• Update your A-board to let everyone know you welcome dogs or to promote your dog products/offers
• Create a special dog menu
• Offer dog treats on the day
• Host a dog-friendly event or activity
• Create a dog photo opportunity
• Place a water bowl outside your business

Promote your dog-friendly business

1. Request a free dog friendly window sticker from the BID.

2. Make sure your business is listed on our list of dog-friendly businesses www.enjoystalbans.com/dog-friendly/.

3. Arrange a visit from the BID team and take a photo with our “dog friendly business” sign to feature on our social media/PR activity.

Get in touch:

If you would like to be listed on our website, receive a window sticker or if you are planning an activity on Dog Day please let us know by emailing gurpreet.braich@stalbansbid.com .

BID Socials :

@ShopStAlbans – Primary account for promoting BID businesses

Instagram 6.3k | Facebook 3.9k followers

@EnjoyStAlbans – Official Tourist account managed by BID

Instagram 10.4k | Facebook 11k followers

EnjoyStAlbans.com – Official Tourist Website managed by BID

Average 18k users per month

(July 2024)