Enjoy St Albans (managed by St Albans BID) seeks a Social Media Content Creator freelancer to support the BID in promoting St Albans as a visitor destination, increasing awareness of the local offering and increase both domestic and international visitors to the area.

We are no longer accepting applicants.

ABOUT YOU

• A creative content creator with a solid understanding of content creation, social media platforms and using data insights to optimise reach and engagement.
• Ideally you are a local person (or from the wider district) who has in-depth local knowledge about what’s on, things to do and things to see.
• Self-motivated and full of ideas, with the ability to conceptualise and deliver content from a brief as well as independently.
• A confident communicator, comfortable communicating with the public as well as local businesses.
• Suitable for students, graduates or professionals with 2-3 years of experience.

DELIVERABLES

The freelancer will play a key role in developing and implementing a digital strategy to enhance brand awareness, engagement and drive visits.

• Forward planning to develop a content plan of relevant and engaging content with the Communications, Marketing & Destination Manager for Enjoy St Albans.
• Capturing original content, video and photos as well as making use of BID’s catalogue of media assets.
• Create and post engaging and relevant content that showcases the destination including attractions, scenery, events and businesses.
• 5 x posts per week across all social platforms to include a minimum of 1x original reel per week and regular content to stories. Original and reshared (with permission) posts.
• Community engagement, responding to DMs and comments.
• Supporting secondary channel (managed in-house) @shopstalbans when required.
• Supporting the office team updating website and adding content, listing and events to website.
• Producing 1-2 blog articles per month for the website featuring local attractions, events and/or businesses.
• Produce monthly results and findings report.

OUR CHANNELS

Website – www.enjoystalbans.com

Primary social media channels  – @enjoystalbans – Instagram / Facebook / TikTok (creation TBC)

Secondary social channels  – @shopstalbans – Instagram / Facebook (managed in-house)

CONTRACT

Project Duration

9 months, July 2024 – April 2025 (with potential to extend)

Project Fee

£500 – £600 per month (depending on experience)

Minimum 24 hours per month

Location

MUST BE local to St Albans or willing to travel (unpaid) to be able to capture content and attend events.

Reporting to

Communications, Marketing & Destination Manager

SUBMISSIONS

We are no longer accepting applicants.