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St Albans BID launches free interactive Easter trail throughout the city

21 Mar 2023

A fun, free trail is coming to St Albans this Easter thanks to St Albans BID with ‘The Springtopia Trail’ giving families a chance to hop around the city and enjoy an arty,

Easter adventure together. Between 24 March and 24 April, smartphone users can enjoy Springtopia by scanning QR codes found at points across the city, which build to tell a delightful story.

Through Augmented Reality (AR), Springtopia is the tale of animals taking part in an annual art competition. Participants are invited to visit all the eggs on the trail and guess which animal painted each one. QR codes will reveal the characters in AR and on completing each challenge, the character will let you take a hilarious selfie with their animal costume on.

Once you complete the trail, you can download the full story as a free e-book. Prizes will also be up for grabs and include a family table at Odyssey, a month’s Gymboree membership and top treats from Hi Tea.

Kate Cohen Marketing, Communications & Destination Manager at St Albans Bid says: “St Albans BID is thrilled to launch the first of many interactive trails which we’ve programmed to help local people and visitors enjoy our vibrant city. With QR codes located in shops, the trails will showcase our incredible retail offering, and highlight our restaurants and cafes – whilst codes in visitor attractions will help people find new favourite places to visit. St Albans is an incredible city with history, beauty and culture on every corner and we hope this free Easter trail helps people get out and about and enjoy everything that St Albans has to offer. “We have funded several engaging AI trails that will launch throughout 2023- people can look out for the second trail in May which will be in celebration of the King’s Coronation, and we also have a spooky trail in time for Halloween.”

With the Easter holiday approaching, and milder weather and longer days ahead, Hertfordshire’s only Cathedral city is the perfect place to head with so much to see and do.

Discover St Albans’ history, browse the shops, enjoy delicious food and drink, and wander through the pretty streets while the kids are entertained on an interactive walking trail. Fun and free, The Springtopia Trail is a must this Easter. Live trail locations can be found using this MAP and for more information visit www.enjoystalbans.com/eastertrail

Share you ‘Springtopia’ images: tag @shopstalbans and use #EnjoyStAlbans

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