Denise Parsons BID Manager
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Before joining the Bid, Denise worked freelance for over 10 years. More recently, she was Sales & Business Development Manager for Radio Verulam & part of the day to day management team, Operations Manager for 3Ms Music & Duty Manager for Trestle Arts Base & General Manager of Horseshoe Business Park along with a variety of other business development & consultancy roles.
Prior to that, Denise worked for many years in the insurance industry specialising in general & business insurance before taking a break for family in 2000. Denise has worked closely with a variety of local stakeholders over the years and brings a wealth of local & business knowledge to the team as well as extensive events, HR & marketing experience.
On joining the Bid, Denise said, “I am delighted to be working in the heart of our city and supporting our hard-working businesses. It’s no secret that I am extremely passionate about our town, having lived here all my life and I am looking forward to helping shape our City Centre and wider District as Bid Manager’ It feels like this job was tailor-made for me! ‘
Denise is well known locally for her live music events, hosting stages across the district and charity work including presenting a show on Radio Verulam ‘ The Parsons Knows Local Music’
Denise is also Chairman of North Herts Radio, Trustee of local HIV charity, The Crescent and Director of St Albans Action For Homeless.
