Footfall tracking is a fascinating and complex subject. There are a range of techniques and technologies involved in tracking the visits to a city at various price points and with varying degrees of information provided.

St Albans BID is proud to partner with Place Dashboard, a behaviour monitoring technology that monitors shopper behaviour in St Albans city centre. This is not a footfall counting technology, but instead is a statistically significant sample to see what behaviours the visitors to our city demonstrate, creating a monthly report to compare us to other places in the country.

The data is gathered through mobile technology behind six British weather and transport apps, so the information is only in relation to users who have downloaded those apps, ie most likely to be longterm residents of the UK and not tourists.

These monthly reports show:

  • Average visit length
  • Average catchment area
  • Average visit frequency
  • Postcodes that visitors are travelling from (ie where their home residences usually are)
  • How our figures above compare to the national average.

This data will be uploaded on a monthly basis, about 6 weeks after each month-end. We welcome comments and questions about the data to help you make best use of it for your own market research purposes.