Awareness is crucial in bringing business to St Albans, whether from the resident or visitor economy. With digitalisation, the tools required to increase awareness are fast moving and St Albans BID has put in place a number of systems to ensure the right audiences see the right content to drive awareness.

Enjoy St Albans

St Albans BID working with the St Albans Visitor Partnership, St Albans Chamber of Commerce and other local bodies created a relevant, cohesive offering on the website Curated by people who live in and love our city, with details of the businesses, attractions and events that make St Albans such a special place. Explore the new look Enjoy St Albans visitor website, here.

The website is constantly being updated with the latest events, business information and insider views to keep it relevant and desirable to our audiences. The site will include a planner to help with any kind of visit. It’s the best of St Albans at your fingertips and the main promoter of the retail and hospitality offering in St Albans. Get in touch if you think your business should be featured on the site.

St Albans BID were instrumental in transforming the independent retail and hospitality offering into an online presence and supporting it with a marketing campaign in print, radio and social media #shopstalbans.

The St Albans Gift Card launched in November 2018 has helped lock in money for local businesses. Both nationals and independents can be involved and there are currently over 70 businesses registered to accept it.

Sponsorship through advertising at festivals or events and in the St Albans Visitor Guide and Christmas Gift Guide. #EnjoyStAlbans and #ShopStAlbans online and in print.

Managing Enjoy St Albans branding and social media, increasing social media presence and followers. Since August 2020, Facebook followers for ShopStAlbans have increased by 28% and Instagram followers for ShopStAbans have increased by 83%

Repurposing the website and facilitating businesses to trade online, providing them with an online presence and increasing awareness through the Shop Local campaign as a Covid-19 response when businesses would otherwise have been closed. Reinvigorating Shop St Albans to enforce the importance of loving local.

We are working with Place Dashboard to collate visitor behaviour analysis for our businesses. To see the latest footfall reports, click here